CABANA

Cabana Boy is a healthy lunch spot coming soon to Hoboken, New York. Inspired by the effortless joy of a sunny day by the pool. The concept draws from retro Miami energy, blending vibrant colour, playful nostalgia, and a laid-back sense of hospitality to create a place that feels like a midday escape.From interior design direction to the development of the full visual identity and merchandise, we shaped Cabana Boy into a cohesive brand experience. The aim was to build a world around the idea of easy, feel-good dining, somewhere that lifts your mood the moment you walk in.The visual identity is bold, vibrant, and confident. A lively colour palette, expressive typography, and playful graphic elements come together to capture the warmth and charm of vintage poolside culture while still feeling fresh and contemporary. Every design element, from menus to packaging and merch, carries this sunny, nostalgic spirit, reinforcing the brand’s personality at every touchpoint.Cabana Boy is more than just a lunch spot — it’s a small escape in the middle of the day. A place where fresh food, vibrant design, and a lighthearted atmosphere turn an everyday lunch break into something a little brighter.