Whisk

We developed a playful yet refined brand identity for Whisk, a contemporary matcha brand rooted in daily ritual and mindful moments.The identity centers around a hand-sketched logo and custom icon design, bringing an organic and human touch to the brand. This illustrated approach adds warmth and authenticity, balancing Whisk’s modern positioning with a sense of craft and approachability.A soft yet vibrant color palette supports the visual system, reflecting the freshness and calm energy of matcha. The hand-drawn elements extend across the identity, creating a cohesive and flexible language that feels light, expressive, and memorable.From branding to iconography, every element was designed to support Whisk’s cheerful spirit and to whisk up the day through thoughtful, minimal design.