Dimanche Atelier

Demanche Atelier is an Istanbul-based furniture brand rooted in craftsmanship and timeless design. The brief was to create a visual identity that feels classic yet contemporary, inspired by Parisian elegance with a modern edge.The identity draws from Art Deco references, balancing structure and softness through refined typography and subtle details. The logotype combines a classic serif foundation with modern proportions, while the “Atelier” script introduces warmth and a handcrafted character.A key visual element of the brand is the panther icon. It originated as a relaxed cat sketch—reflecting the comfort and ease of Demanche’s furniture—and evolved into a panther to represent quiet strength, confidence, and elegance. This symbol captures the brand’s calm yet powerful presence.The color palette was built to feel timeless and confident: deep burgundy and brick tones bring warmth and sophistication, while cream and earthy greens add balance, softness, and a sense of grounding. Together, the system reflects Demanche Atelier’s approach—refined, enduring, and effortlessly modern.